Visual Identity / 2022
Synergy Festival is a music festival that combines electronic music, digital art, and gamification to create unique experiences.
My role
I designed the key visual poster, logo, patterns, and animation for the group.
01. RESEARCH
To create distinctiveness, we analyzed the strengths and weaknesses of Synergy Festival and found our niche in the Taiwanese market, which has been saturated with abundant music festivals.
︎ SWOT analysis
To create distinctiveness, we analyzed the strengths and weaknesses of Synergy Festival and found our niche in the Taiwanese market, which has been saturated with abundant music festivals.
︎ SWOT analysis
S
- Interdisciplinary contents create a unique style.
- The avant-garde, futuristic concept is captivating.
- Imaginary world and virtual reality allow
numerous opportunities.
- The avant-garde, futuristic concept is captivating.
- Imaginary world and virtual reality allow
numerous opportunities.
W
- Target group only focuses on younger people.
- Diversity may lead to complexity.
- Distinct style challenges the public’s acceptance.
- Diversity may lead to complexity.
- Distinct style challenges the public’s acceptance.
O
- The music industry is blooming in Taiwan.
- Virtual concepts are flourishing.
- Young people are interested in new activities.
- Virtual concepts are flourishing.
- Young people are interested in new activities.
T
- The market for music festivals has become more
competitive because of the increasing number of them.
- The virtual craze may be replaced in the future.
competitive because of the increasing number of them.
- The virtual craze may be replaced in the future.
︎ Comparison of music festivals in Taiwan
02. CONCEPT
Since the festival is a combination of technology and art, which is similar to an intersection of two different fields,
we chose ''intersection'' as our concept.
03. LOGO
The logo is comprised of many circles stacked on top of
each other to create intersections. It also entails a resonant
meaning, echoing the title ''synergy.''
DEVELOPMENT
04. GRAPHIC ELEMENTS
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The graphics consist of opposing elements, such as sharp and round, transparent and saturated, and thick with thin to correspond with the intersection.
05. TYPOGRAPHY
We used sharp and round corners to make up the typography, which also included two contrast elements.
DEVELOPMENT
06. COLOR
Pink symbolizes traditional art, purple represents future technology, and green is the intersection of them.
07. POSTER
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I integrated different objects to create a surreal music playground.
The floating roller coaster and Ferris wheel are the symbols of future technology and the music box with a pyramid appearance represents traditional art.
The floating roller coaster and Ferris wheel are the symbols of future technology and the music box with a pyramid appearance represents traditional art.
DEVELOPMENT
08. PRODUCT DESIGN
